shinola 54


Thanks to our partnership with Shinola Detroit, NGAM has an opportunity to raise money for the 54 by 24 Medical Service Dog Campaign.  100% of all profits support our efforts to end suicide for our Guardsmen and Veterans.


Shinola has custom-made two watches specifically for the 54 by 24 Campaign.  The Detrola is a watch you can wear every day, in every situation.  The military-styled watch features the Minute man and his service dog on the face of the watch.  This is the first watch Shinola has ever produced with a band made from 100% recycled ocean plastic.


The Runwell is one of Shinola's signature watches.  Designed with style and elegance in mind, the face of the watch has "Motor City" embedded on the secondary dial, the band is custom Shinola leather, and the back of the watch is engraved with the 54 by 24 logo to always remind you that you helped save a life.  The Runwell comes in a custom engraved box.  The Runwell design is a limited-edition watch with only 2024 ever produced.  Each watch is serial numbered with the order it was built.  Once a number is purchased, there will never be another watch like it.

Most own a watch but few own a timepiece. While any watch can account for the time, only the right watch accounts for taste. Shinola thoughtfully designed this custom Detrola just for the Motor City 2024 Conferences. The Detrola is designed to fit where you are-and more importantly-who you are, combining elegance with practicality.
The Runwell embodies the Shinola dedication to crafting watches to be lived in, worn out, and well-loved. The Runwell watch collection is a sophisticated line of durable timepieces. The Runwell watch is handcrafted to stand out with a style that’s uniquely your own. These timepieces will tell you the time, but they’ll also elevate your style.


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